When great flavour combines with tender flakiness, it's easy to see why haddock is a long-standing favourite amongst us Brits. Part of the cod family, but not just a cod substitute, haddock has greater delicacy of both taste and texture than its much-loved big brother, and is versatile enough to carry off a broad range of accompaniments, from creamy to spicy, herby to citrus. And, of course, there's no beating haddock deep fried in super-crisp batter and served with vinegar-splashed chips. Our tummies are rumbling just thinking of it.
The Fish Society uses traditional fishing methods to source the finest quality fish, freezing it at peak freshness to ensure it tastes just as good at home as it would cooked fresh in the harbour. Their ‘fresher than fresh’ guarantee ensures that every meal is packed with flavour and quality. Traditionally caught in the North Atlantic and are frozen within hours of capture.
Storage Instructions
Our fish is going frozen. We’ve made this shift in a move to guarantee and maintain quality and selection all year round.
Why Frozen?
- Freshly Frozen to lock in taste and nutrients and to maintain quality
- Cook or Refreeze so it's ready to eat when you are. Refreeze at home or eat within 3 days of defrosting
- Seasonal Selections sourced at the best times for unmatched quality
- Always Available so no more weather woes. Enjoy your favourite fish anytime
How will my fish arrive?
Fillets arrive skinless. Your fish is selected from our freezers on the day it is dispatched to ensure peak freshness. It's possible your fish may arrive partially frozen. Rest assured, it remains perfectly safe to eat within 3 days or to conveniently store in your freezer for later enjoyment.
Buy with confidence
We take pride in every cut our butchers prepare and want you to be delighted with your order.
If something isn’t quite right, please get in touch with our friendly team. We’ll always listen, look into it and do our best to put things right.
Just get in touch within 48 hours of delivery.
How it works
Pick your favourite cuts or choose a ready-made box. Shop as a one-off or subscribe for regular deliveries. Choose your delivery frequency, pause or cancel anytime. Minimum £50 spend, with free delivery over £125.*
Choose a delivery date that works for you, or select your preferred subscription frequency — we'll take care of the rest.
Your order is cut fresh to order, packed in temperature-controlled, recyclable packaging and delivered straight to your door. Pop it in the fridge or freezer* until you're ready.
Nose to tail, farm to door
We work with a small circle of certified-organic British family farms who raise their animals slowly and properly. Whole-animal butchery means nothing is wasted — and every cut is handled by butchers who've spent their lives at the block.
Meet our farms & butchers