What is PFLA?

Understanding Pasture for Life and Why It Matters at The Organic Butchery

At The Organic Butchery, we pride ourselves not only on the exceptional taste and quality of our meat, but also on the provenance and principles behind every cut. One such principle we proudly support is PFLA – short for Pasture for Life Association. But what exactly does this mean, and why is it important?

What Does PFLA Stand For?

PFLA refers to the Pasture for Life Association, a certification and movement that supports 100% grass-fed livestock. Animals under this standard are raised entirely on pasture—never grain-fed—and enjoy a life grazing freely on nutrient-rich, organic grasses and forage throughout their lives.

The Purpose Behind Pasture for Life

The PFLA exists to:

• Promote the highest standards of animal welfare by supporting natural diets and environments.

• Enhance the nutritional quality of meat, with independent studies showing higher levels of omega-3s, vitamins, and antioxidants in pasture-raised meats.

• Protect soil and biodiversity, as permanent pasturelands store carbon, prevent erosion, and support pollinators and wildlife.

• Support traditional, regenerative farming methods, working with the natural environment rather than against it.

What Makes PFLA Meat Different?

Unlike animals fed on grain in industrial systems, PFLA livestock:

• Grow at a natural pace, which improves texture and flavour.

• Have a healthier fat profile, particularly in terms of anti-inflammatory omega-3 fatty acids.

• Live outdoors on diverse pastures, reducing the need for antibiotics or artificial inputs.

• Are raised in systems that help rebuild soil and sequester carbon, making them a powerful ally in combating climate change.

Why We Support PFLA at The Organic Butchery

We believe that great-tasting meat starts in the field. Pasture for Life certification gives you, our customer, the confidence that your meat has been produced to the highest ethical and environmental standards.

• The meat is richer in flavour, with depth and complexity that comes from slow-growing, stress-free animals.

• It’s nutritionally superior, helping support a healthier diet.

• It aligns perfectly with our commitment to sustainability, traceability, and honest farming.

When you choose PFLA-certified cuts from The Organic Butchery, you’re not just buying better meat—you’re investing in a better future for food.

A Badge of Trust

PFLA certification is independently audited and tightly regulated, so you can be sure that the label really means what it says. Every PFLA product from us represents our promise to you: meat that’s good for you, the animal, and the planet.

Look for the Pasture for Life badge when browsing our range—and taste the difference in every bite.